THE STORY
ARCHITECTS


Build a story. Let people own it. Be happy.

 

 

 

 

 

 

SOME CASES

 

 

The Case:
Navyboot

The Scope:
Branding, Campaigning

The Story:
King Midas, a Contemporary Version

The Modules:
Brand World,
Brand Playbook,
Editorial Lighthouse

The Case:
Rausch AG

The Scope:
Branding, Campaigning

The Story:
Bodytalk; a Female Revolution

The Modules:
Brand World,
Editorial Lighthouse,
Growth Engine

The Case:
Canon D-A-CH

The Scope:
Campaigning

The Story:
Ask the Pros
(as overriding story)

The Modules:
Editorial Lighthouse,
Growth Engine

The Case:
Leading OEM Company
in Food Supply Systems

The Scope:
Branding

The Story:
The Flow Movement

The Modules:
Brand Purpose,
Editorial Lighthouse

 

The Case:
Filabé

The Scope:
Branding, Campaigning

The Story:
Face the Truth

The Modules:
Brand Purpose,
Brand World,
Brand Playbook,
Editorial Lighthouse

 

The Case:
PKZ

The Scope:
Branding, Editorial

The Story:
The Image of Men

The Modules:
Editorial Lighthouse

The Case:
Rivella

The Scope:
Branding

The Story:
Freshness Activists

The Modules:
Brand Purpose,
Brand World,
Editorial Lighthouse

The Case:
Beautylane

The Scope:
Branding

The Story:
The Beauty of Sharing

The Modules:
Brand Purpose,
Brand World,
Editorial Lighthouse

The Case:
Carma AG

The Scope:
Branding

The Story:
The Innocence of Chocolate

The Modules:
Brand Purpose,
Brand World,
Brand Playbook

 

The Case:
Schweizer Familie/1995

The Scope:
Campaigning/
Competition
(won 1st prize)

The Story:
The Future Father

The Modules:
Editorial Lighthouse

The Case:
EMMI AG, 2001

The Scope:
Branding

The Story:
Art Belongs Behind Glass

The Modules:
Brand World

 

The Case:
VT Wealth Management

The Scope:
Branding

The Story:
My Bucket List

The Modules:
Brand Purpose,
Brand World,
Editorial Lighthouse

The Case:
teo jakob

The Scope:
Branding, Editorial

The Story:
The Awakening of Space

The Modules:
Brand Purpose,
Editorial Lighthouse

The Case:
Unilever/Aromat

The Scope:
Branding

The Story:
A Swiss Hero Goes Spicy

The Modules:
Brand World

The Case:
Passugger

The Scope:
Branding , Campaigning

The Story:
Iconic Water

The Modules:
Brand Purpose,
Brand World,
Editorial Lighthouse

The Case:
Chocolats Camille Bloch SA

The Scope:
Branding, Editorial

The Story:
A Path of Its Own

The Modules:
Brand Purpose,
Brand World,
Editorial Lighthouse

The Case:
Navyboot

The Scope:
Branding, Campaigning

The Story:
King Midas, a Contemporary Version

The Modules:
Brand World,
Brand Playbook,
Editorial Lighthouse

The Case:
Rausch AG

The Scope:
Branding, Campaigning

The Story:
Bodytalk; a Female Revolution

The Modules:
Brand World,
Editorial Lighthouse,
Growth Engine

The Case:
Canon D-A-CH

The Scope:
Campaigning

The Story:
Ask the Pros
(as overriding story)

The Modules:
Editorial Lighthouse,
Growth Engine

The Case:
Leading OEM Company
in Food Supply Systems

The Scope:
Branding

The Story:
The Flow Movement

The Modules:
Brand Purpose,
Editorial Lighthouse

The Case:
Filabé

The Scope:
Branding, Campaigning

The Story:
Face the Truth

The Modules:
Brand Purpose,
Brand World,
Brand Playbook,
Editorial Lighthouse

The Case:
PKZ

The Scope:
Branding, Editorial

The Story:
The Image of Men

The Modules:
Editorial Lighthouse

The Case:
Rivella

The Scope:
Branding

The Story:
Freshness Activists

The Modules:
Brand Purpose,
Brand World,
Editorial Lighthouse

The Case:
Beautylane

The Scope:
Branding

The Story:
The Beauty of Sharing

The Modules:
Brand Purpose,
Brand World,
Editorial Lighthouse

The Case:
Carma AG

The Scope:
Branding

The Story:
The Innocence of Chocolate

The Modules:
Brand Purpose,
Brand World,
Brand Playbook

The Case:
Schweizer Familie/1995

The Scope:
Campaigning/
Competition
(won 1st prize)

The Story:
The Future Father

The Modules:
Editorial Lighthouse

The Case:
EMMI AG, 2001

The Scope:
Branding

The Story:
Art Belongs Behind Glass

The Modules:
Brand World

The Case:
VT Wealth Management

The Scope:
Branding

The Story:
My Bucket List

The Modules:
Brand Purpose,
Brand World,
Editorial Lighthouse

The Case:
teo jakob

The Scope:
Branding, Editorial

The Story:
The Awakening of Space

The Modules:
Brand Purpose,
Editorial Lighthouse

The Case:
Unilever/Aromat

The Scope:
Branding

The Story:
A Swiss Hero Goes Spicy

The Modules:
Brand World

The Case:
Passugger

The Scope:
Branding , Campaigning

The Story:
Iconic Water

The Modules:
Brand Purpose,
Brand World,
Editorial Lighthouse

The Case:
Chocolats Camille Bloch SA

The Scope:
Branding, Editorial

The Story:
A Path of Its Own

The Modules:
Brand Purpose,
Brand World,
Editorial Lighthouse

 

 

 

 

WHAT MAKES A
GOOD STORY

This is what we wait for in stories, this is the big reward we get and this is what captivates our attention: We want to participate in the resolution of conflicts. And we want them to be resolved completely.

 

It‘s always people that stir emotions. Is it a story about you? About your customer? About your team or a fictitious personality? Let‘s find out.

You wouldn‘t listen to a story when there is no conflict to solve. Harmony might be the result of your story but it is never a good start.

Where is the story located? Is it your company? Is it where your customer lives? Is it an existing or a fictitious place?

How does the action develop? How does it start? What is the middle part and how does it end? A story is always based on a stringent plan and architecture.

It‘s always people that stir emotions. Is it a story about you? About your customer? About your team or a fictitious personality? Let‘s find out.

Where is the story located? Is it your company? Is it where your customer lives? Is it an existing or a fictitious place?

How does the action develop? How does it start? What is the middle part and how does it end? A story is always based on a stringent plan and architecture.

You wouldn‘t listen to a story when there is no conflict to solve. Harmony might be the result of your story but it is never a good start.

This is what we wait for in stories, this is the big reward we get and this is what captivates our attention: We want to participate in the resolution of conflicts. And we want them to be resolved completely.

 

 

info@byheart.ch
0041 44 253 70 80
By Heart Ventures AG
Waldmannstrasse 10
8001 Zürich
By Heart Ventures GmbH
Axel-Springer-Platz 3
20355 Hamburg